Our committee delves into the intersection between business and the market through a series of recent case studies. Learn to analyze, predict, and shape consumer reactions in specific industry landscapes, while developing business creativity, acumen, and strategy ideation skills.

Meet the Chairs

Zen Thumparkkul

Hey! My name is Zen, and I am a freshman studying Cognitive Science. Passionate about design, technology, and marketing, I hope to continue exploring their intersections in UI/UX and human-centered design. In my free time, I catch up on the latest seasons of Masterchef and surf YouTube cooking channels!

Alice Chen

I'm a freshman intending to major in economics. Being a part of PBL has not only shaped me into a more confident person, but it has also helped me connect with like-minded individuals and realize my passion for marketing. In fact, I’m looking into pursuing a marketing career! Academics aside, I love going on foodie adventures, sleeping, singing (very badly), shopping, and painting!