Our committee delves into the intersection between business and the market through a series of recent case studies. Learn to analyze, predict, and shape consumer reactions in specific industry landscapes, while developing business creativity, acumen, and strategy ideation skills.

Meet the Chairs

Anthony Chen

I am a sophomore studying economics at UC Berkeley and looking to perhaps get into marketing as a career path. I currently serve as a Project Manager and a Marketing Chair in PBL, as well as a Historian Advisor for AFX. My hobbies include dance, photography, and watching video essays about movies and videography. I also almost always start my day with a cup of coffee or black tea to get me into a productive mood or mindset. Catch me working in some corner in a library on campus or dancing in Eshleman Hall!

Alan Dai

I'm a Political Economy major also pursuing a minor in Computer Science [- your prototypical communist tech sell-out]. I've worked two summers as a software engineer intern and love understanding the intersection between tech and society. I'm always down to talk about current events and new developments in technology. Outside of school, I am an avid rock climber and fan of electronic music.